5 reasons X is the smarter way
to wear the scents you love
Designer fragrance is wonderful. Designer pricing, less so. Here's why more people are switching to our own 100ml Eau de Parfums.
01
The scent profiles people actually ask for
Every X number is our own blend, built around notes similar to a much-loved fragrance, from Aventus and Sauvage to Oud Wood and Baccarat Rouge 540. We name the inspiration on every product page, so you know exactly where you're starting.
02
Eau de Parfum strength, not a watered-down spray
Every bottle is 100ml at 20–25% fragrance oil. That's at least twice the oil of a typical eau de toilette at 8–10%, so you get a fragrance with real presence.
In stock and ready to send
03
One honest price
£19.99 for 100ml, with free UK delivery. No inflated "was" prices, no countdown clocks, no small print. Just the same fair price every day.
04
Mix and match any three for £49.98
Pick three different scents, or three of your favourite. That works out at £16.66 a bottle, and it's the easiest way to build a wardrobe: one for work, one for evenings and one for weekends.
05
Not sure where to start? We'll help
Take our 30-second scent quiz and we'll match you with three in-stock scents. Every product page also lists its top, heart and base notes in plain English, so there's no guesswork.
Ready to find your signature?
Any 3 X fragrances for £49.98 · free UK delivery
X Fragrance products are our own creations. We are not affiliated with or endorsed by the brands whose fragrances inspire ours.