Luxury you can wear
every day
X Fragrance started with a simple idea: the scents people love most shouldn't cost a fortune. So we make our own.
What makes X different
01
Inspired by the icons
Each X number is our own blend, built around notes similar to a much-loved perfume or aftershave. We name the inspiration, so you know exactly where to start.
02
Eau de Parfum strength
Every bottle is 100ml of Eau de Parfum at 20–25% fragrance oil, at least twice the oil of a typical eau de toilette at 8–10%.
03
One honest price
£19.99 a bottle, or any three for £49.98. No inflated "was" prices and no countdown timers.
For every person, every moment
Fresh and smoky for him, floral and gourmand for her, oud, amber and musk for anyone. Our range is built so that everyone can find a scent that feels like theirs, for the office, a night out or every day in between.
We admire the fragrances that inspire ours, but we're not affiliated with or endorsed by the brands behind them. Every X fragrance is our own creation, with a clear list of top, heart and base notes on its page.
Find your signature
Start with a fragrance you already love, or mix three to discover something new.