Valentine's Day

Valentine's gifts for him

Warm, confident scents made to be noticed up close, from smoky woods to rich oud. £19.99 each, or any three for £49.98, with free UK delivery and a 30-day money-back guarantee.

Build your 3 · £49.98
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  • water_drop 100ml Eau de Parfum
  • science 20–25% fragrance oil
  • sell £19.99 a bottle
  • redeem Any 3 for £49.98 mix & match
  • verified_user 30-day money-back guarantee
  • local_shipping Free UK delivery
  • diversity_3 For him, for her & unisex

Valentine's picks for him

Elegant perfume bottle featuring 'X199' and 'Inspired By Baccarat Rouge' on a backdrop with subtle leaf shadows.

X199 · Baccarat Rouge 540 Inspired

£19.99
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Elegant black perfume bottle with 'X151' and 'Inspired By Aventus' on a background of shadowed leaves.

X151 · Aventus Inspired

£19.99
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X Fragrance X653 perfume, an opulent scent inspired by Oud Wood, displayed in an elegant bottle with a mysterious, dark leafy backdrop.

X653 · Oud Wood Inspired

£19.99
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A stylish perfume bottle with the inscription 'X467' and 'Inspired By Neroli Sauvage' against a backdrop with dark foliage

X467 · Neroli Sauvage Inspired

£19.99
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Sophisticated perfume bottle with 'X109' and 'Inspired By Alien Perfume' showcased against a dark, leaf-patterned background.

X137 · Amber Aoud Inspired

£19.99
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X Fragrance X691 perfume, inspired by the bold Sauvage, presented in a sophisticated bottle against an artistic, dark leaf backdrop.

X691 · Sauvage Inspired

£19.99
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Luxury perfume bottle labelled 'X347' with 'Inspired By Grey Vetiver' against a shadowy, leaf-patterned background.

X347 · Grey Vetiver Inspired

£19.99
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Why X makes it easy

Eau de Parfum strength

100ml at 20–25% fragrance oil, built around the notes of much-loved fragrances.

Any 3 for £49.98

Mix and match any three bottles, the same scent or different ones.

Free UK delivery

On every order, with no minimum spend.

30-day money-back guarantee

Not quite right? Return it within 30 days for a full refund.

Not sure what they like?

Let the quiz choose

Three quick questions about who it's for and what they enjoy, and we'll match three in-stock scents.

Take the scent quiz

Questions, answered

Everything you need before you buy.

Each X fragrance is our own blend with notes similar to the named fragrance. We are not affiliated with, or endorsed by, the brands whose fragrances inspire ours.

Every X fragrance is an Eau de Parfum with 20–25% fragrance oil. For comparison, eau de toilette is usually around 8–10%.

Add any three X fragrances to your bag, the same scent or different ones, and the price drops to £49.98 at checkout. Extra bottles get the same saving.

Every order comes with our 30-day money-back guarantee. Try it, and if it's not for you, return it within 30 days for a full refund, even if you've opened it and tried a spray or two. See how returns work.

Every fragrance is a 100ml Eau de Parfum.

UK delivery is free on every order.

Start with a fragrance you already love, then look for its X number. Each product page lists top, heart and base notes.

Any 3 for £49.98

Free UK delivery · 30-day money-back guarantee

Build your 3
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X Fragrance products are our own creations. We are not affiliated with or endorsed by the brands whose fragrances inspire ours.